Demand Optimization Specialist
November 21, 2024
A company is looking for a Demand Optimization Specialist to drive marketing strategies and optimize lead generation efforts.
Key Responsibilities
Collaborate with Business Development Representatives (BDRs) to enhance the lead generation pipeline
Monitor and distribute inbound leads from marketing promotions, events, and campaigns
Conduct market research to identify target demographics and trends for personalized marketing efforts
Required Qualifications
2-3 years of experience in marketing analysis, sales analysis, or a related role
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
Experience working with a BDR team or sales organization
Knowledge of A/B testing, segmentation strategies, and customer journey mapping
Understanding of lead scoring, attribution models, and funnel optimization