Liqui-Fruit’s local sourcing claim found misleading by ARB
May 8, 2025
Post by Daily Marketing & Media industry news in South Africa
<p><img src=”https://biz-file.com/c/2505/772454-240×135.jpg?7″ width=”240″ height=”135″ alt=”Source:” align=”left”><br><span >Source: [[www.unsplash.com]]</span><p>The Advertising Regulatory Board (ARB) has partially upheld a consumer complaint against Pioneer Foods’ Liqui-Fruit brand, finding that its claim about sourcing fruit “only from local farms” is misleading and must be amended.</p><br> <a href=”https://www.bizcommunity.com/article/liqui-fruit-local-sourcing-claim-found-misleading-by-arb-584450a”>Read more…</a> | <a href=”https://www.bizcommunity.com/Request/SendToEmailRedirect.aspx?ct=1&ci=257416″>Email</a></p><div style=”clear:left”></div>